#ITMovie Pre-screening at Ster-Kinekor

22:00, 9 September 2017, Eastgate Johannesburg – Ster-Kinekor hosted the much-anticipated pre-screening for #ITMovie at their IMAX theatre in Eastgate.

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#ITMovie, #Skarefest, Ster-Kinekor, IMAX, Cinema, Pre-screening, Eastgate, Theatre, Popcorn, Pennywise, Horror, Late Night Screening

The cauldron and dome-like setting of Ster-Kinekor’s IMAX theatre was ideal setting for the horrific late-night pre-screening of #ITMovie, one week before the actual movie release. The feeling of dread, horror and anticipation was masterfully imagined and executed by Ster-Kinekor, as patrons took in every moment of the unique experience. There was an optimistic feeling in the air, shared by all attendees and lucky invitees. This was because as soon you step foot into the Ster-Kinekor cinema the theme of the night, “are you brave enough for our pre-screening of this year’s most terrifying film?” was made explicitly apparent as well as the pre-screening itself dubbed late night because of its 22:00 start time. Patrons had a marvellous experience, with Pennywise himself hovering in and around the venue, delighting members of the crowd.

#ITMovie, #Skarefest, Ster-Kinekor, IMAX, Cinema, Pre-screening, Eastgate, Theatre, Popcorn, Pennywise, Horror, Late Night Screening
“Everyone came out in droves to catch Pennywise himself on the big screen” #ITMovie #Skarefest

The movie itself is not for the faint of heart but promises to be a feast for senses for horror movie buffs. #ITMovie is based on Stephen King’s novel of the same name. The film is set in the Town of Derry, where the local kids are disappearing one by one, leaving behind bloody remains. The film is intended to be the first instalment in a planned duology. In a place known as “The Barrens”, a group of seven kids are united by their horrifying and strange encounters with an evil clown named Pennywise, whose history of murder and violence dates back for centuries. The kids are bonded by their determination to kill it. The horror and terror can truly be appreciated on the big screen as the kids walk through a scary tunnel and peer through the sewers where IT lives, even if you wanted to look away when the horror unfolds, you won’t be able to take your eyes of the screen. Jaeden Lieberher and Bill Skarsgård star as Bill Denbrough, and Pennywise, the Dancing Clown, respectively, with Jeremy Ray Taylor, Sophia Lillis and Finn Wolfhard in supporting roles.

#ITMovie, #Skarefest, Ster-Kinekor, IMAX, Cinema, Pre-screening, Eastgate, Theatre, Popcorn, Pennywise, Horror, Late Night Screening
“Goodbye Georgie” #ITMovie #Skarefest

The film’s time is 135 minutes

Watch the IT trailer here:

Be sure to catch the release of #ITMovie on the 15th of September 2017 across all Ster-Kinekor theatres nationwide.

For booking information visit www.sterkinekor.com or the Ster-Kinekor app. Follow us on Twitter at @sterkinekor and on Facebook at Ster-Kinekor Theatres. To secure your tickets, contact Ticketline on 0861 Movies (668 437).  Ster-Kinekor Club and Discovery members receive discounts among other benefits.

images courtesy of @sterkinekor

By Kabelo Sedumedi:

Twitter: @KingBoboza

Facebook: Kabelo KingBoboza Sedumedi

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