PRESS RELEASE: Puma meets technology and street in the latest JAMMING

Adaptable. Free. Extraordinary. The PUMA Jamming doesn’t just move you, it moves with you.

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Puma, Jamming, Sneaker, Fashion, Streetstyle, Technology, South Africa

The world is fast, and PUMA knows that you need to stay a step ahead. This is what
motivated the global sports brand to create Jamming, set to launch TODAY.

Jamming boasts PUMA’s brand new technology; NRGY beads. When the NRGY
beads collide in the sole of the shoe, the result is unrivalled comfort and energy
return.

PUMA is inspired to innovate by those who change the game, by embracing
challenges and finding their own way to tackle them. This ethos takes shape in
Jamming technology in a trainer that looks as good as it feels, whether you’re
pounding the pavement, or just heading out on the town.

Puma, Jamming, Sneaker, Fashion, Streetstyle, Technology, South Africa

PUMA knows that every step is different. This is why Jamming technology was
invented. The raw NRGY beads in the sole of the shoe move freely inside the clear
midsole with every step you take, and jam together as your foot plants. The result is
ultimate comfort and cushioning customized for your step.

The shoe’s upper features PUMA’s proprietary evoKNIT and with its durable PU
sock liner for step-in- comfort the Jamming is a step up in comfort and style.
“We always look to create products that change the game, whether it’s for athletes or
for those who just want to look good. When we were looking at comfort and energy
return we realised that there was no shoe on the market that offers an entirely
bespoke experience when walking or running in a shoe,” said Karin Baust, General
Manager of Running and Training for PUMA. “The way the beads shift in the sole of
the shoe with your movements means that every footstep you take will be supported
perfectly by a new formation of beads. This really is as tailored as it gets.”

Puma, Jamming, Sneaker, Fashion, Streetstyle, Technology, South Africa

The Jamming shoe in olive green will drop locally today exclusively at
PUMA SELECT and X-Trend Stores. Look out for more Colourways set to be released
in the first half of 2018.

So, time to hit the streets and run the world.

Follow @PUMASouthAfrica on Twitter and Facebook for more product stories.

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