Will Uber or Taxify survive the South African market?

Government remains mute when a war against these taxi hauling services goes on but will Uber survive the onslaught?

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Uber, Taxify, South Africa, News, Cab Hailing, Services,

Which cab hailing service have you been using? So far they are. By any means necessary it seems.

Regardless of what is happening the other side of the world, that is losing one the biggest license the company will ever ever have (London license) and fighting to get it back, it seems the problems we face here in South Africa are the least of their worries; and we might have to hold on until they done fixing that part of the world.

Drivers I have used in the past weeks following the torching of two Uber cars in Sandton, Johannesburg have been living dangerously. Trying by all means to avoid places where they might just be identified and put to risk. For weeks I have had to put up with thew following:

  • Having to request the service far from the public places where conventional taxis have been using for years prior to Uber entering the market.
  • Having been driven home with a driver carrying a gun in his car (he sounded so happy having one but then again I am not a gun slinger and didn’t bother asking to look it, rather opting to have the ride end safely and without incident).
  • Instead of displaying their cellphones enabled with GPS on their dashboard, they have had to conceal them and ask me for directions to where I am going, which is somewhat annoying and risky, considering the service can be used whilst in a drunken stupor.
  • Having my ride cancelled because I happen to be waiting at an area the driver deemed dangerous for pick up.
  • Not being picked up because I am paying cash (apparently a few cash requests led to a few drivers being attacked in Johannesburg)

Despite Uber’s in-house problems, it is still remains a choice for many in South Africa while their domination in this relatively new playing field is strongly being contested by Taxify and Cabbie.

70% is drivers on Uber are also on Taxify, which means whatever problems the parent company is facing or its popularity in the area, drivers remain undeterred, their main focus solely lying on making a profit.

‘Uber’s new CEO, Dara Khosrowshahi, continues to be keen to be seen to be doing things differently vs the Travis Kalanick era Uber which got bogged down with so many scandals.’ According to Techcrunch.

Uberpop, their brand which Uber uses in Europe for its lowest cost ride-hailing service which connects passengers with private drivers can easily be delayed in South Africa because of not wanting to put un-licensed taxi drivers in danger from the criminal activity and current demise they find themselves in.

While I think it could solve the problem where many have to ride for hours to get to work, the congestion in the roads and ultimately one’s carbon footprint, it is more to do with community acceptance than business sense.

Many people’s loyalty to Uber is because, now than ever, they can do more than just catch a ride, UberEats, delivers to your home with a flat fee for those nights when you are simply lazy to do anything in the kitchen.

Uber, Taxify, South Africa, News, Cab Hailing, Services

While Taxify is playing catch-up, the prospect of the former ushering in more services such as self driving cars is near.

It seems not so far ago, we were totally reliant on meter taxis and their exorbitant pricing but now spoiled for choice.

I am told of a new taxi hauling service called Cabbie, which I haven’t tried out yet because I couldn’t locate it in my app store as easily as the other two (it still has a low rating).

Quantity is certainly not the issue in this game but certainly quality of service. This determined by the pricing, efficacy and at times number of freebies being thrown at me at any particular time.

 

Comparing Uber and Taxify quotes over a small distance in an area, I have discovered some slight differences such as how:

Uber gives you three choices, Uber X, Black and Van, to chose from whilst their competitor only has one. For those that want to ride in style and prefer to be treated as royalty, Uber will win this one.

Taxify has a larger estimate, far more worrying if you have 30 rand in your pocket as it might end up costing 40 rand. If it doesn’t then you save more than Uber which estimates higher but within the same range as their competitor and rarely bills you lower.

To me it looks like the two companies are almost similar depending on their positioning in the market. Taxify is trying hard to get clients and will entice you with a very low estimate of 30 rand (as in this case) whilst the ceiling of their estimate is much higher than the actual estimate from Uber by just two rands. There isn’t much of a difference but I guess in today’s world it counts for something.

Uber, Taxify, South Africa, News, Cab Hailing, Services

Uber, Taxify, South Africa, News, Cab Hailing, Services

All pricing is off course dependent on factors such as traffic, but whatever you chose you are guaranteed to get there safely.

Whether be it on the basis of market experience, service or choices, etc.

Tell us which taxi hauling service you prefer and why, for we would like to know?

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