Ballantine’s Scotch Whisky is proud to announce the launch of its global True Music Series, featuring famed Argentinian-Spanish visual and kinetic street artist Felipe Pantone.
An annual project, the Ballantine’s True Music Series gives uncompromising artists a unique platform to share and visualise music and different music scenes that inspire artists and fans worldwide. The series has seen Ballantine’s collaborate wFelipe’s work fuses bold graphics, strong contrasts and vivid colours with mixed typography to create ultra-modern art that often brings music to life. It is this synergy that brought Ballantine’s and Felipe together; a global collaboration of art, music and whisky that will stretch across to the globe. Felipe will travel with Ballantine’s to Moscow, Santiago and finally Johannesburg, to transform a range of different music spaces with the distinctive geometric patterns, vibrant flavour and optical art that form his Ballantine’s limited-edition designs.
“There are a few artists who are really making waves internationally while creating forward-thinking and truly striking art, and Felipe is definitely one of them. With a passion and affinity for music as well as art, Felipe was an obvious choice for us and we couldn’t be happier with the bold and futuristic gift packs he has produced”, says Tom Elton, Head of Music at Ballantine’s.
His artwork will connect to sound reactive projectors in each space, creating its own equaliser and allowing musicians to experience a visual representation of the music they produce and play within the space, ensuring a performance experience like no other for music fans.
The world-renowned graffiti artist will use the vibrant and colourful artwork he created for this year’s Ballantine’s Finest and 12-Year-Old True Music Series limited editions to create visually stimulating spaces that inspire and foster True Music artists to produce, perform and play the music they love. His latest pieces for Ballantine’s have been inspired by underground club culture, the recording and production process, and music soundwaves.
Tom adds: “The Ballantine’s limited-edition packaging is only the beginning; we have some really exciting plans to bring Felipe’s artwork to life in some of the coolest music communities around the world, including Gost Zvuk in Russia, Primavera Fauna in Chile and with Kid Fonque in South Africa – it’s going to be epic.”
Ballantine’s True Music Series tours SA
In partnership with Kid Fonque’s national event series, titled Kid Fonque Presents. Kid Fonque Presents x True Music Series will bring a meticulously curated line-up to some of the country’s top music venues in SA which will undergo an inspiring transformation for local artists to perform the music they love, ahead of Felipe’s visit to Johannesburg in February 2019.
The South African leg of the Ballantine’s True Music Series kicks off in Pretoria at the African Beer Emporium on Friday, 30 November, before heading to Port Elizabeth, at the Black Box Theatre on Friday, 21 December with the main event, featuring Felipe Pantone, taking place on Wednesday, 13 February at an undisclosed venue and the series coming to an end in Cape Town in March 2019.
The latest limited-edition gift packs created by Felipe Pantone are available on Takealot.com and at selected retail stores countrywide.
Find out more, here: http://www.ballantines.com/truemusicseries