The Bizniz Hustle: “Lucas Namuramba – Founder of Currency Heist brand “

"The Bizniz Hustle" is a feature of young, driven and motivated individuals adding to the influence of the culture. Whether it be in the form of a creative, artist, producer, innovator, designer, game changer, entrepreneur or just someone pushing boundaries. After all this is your hustle to your Bizniz.

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The Bizniz Hustle, Lucas Namuramba, Fashion, Local Brand, Africa, Currency Heist, Business, Entrepreneur

The ethos of Currency Heist is creating the finest uniform of opulence and luxury for female hustlers from all walks of life. Our focus is creating products of the highest level of craftsmanship, materials, and integrity. Currency Heist guarantees the authenticity of all products purchased through the Currency Heist website. We focus on essentials that will enhance your daily protocol. The overall format is creating high-quality fashion essentials used on a daily basis for our customers.

The brand was founded on 2013 by Lucas Namuramba aka Lxcas in Olievenhoutbosch, situated in the Tshwane South. The inspiration for starting Currency Heist came from being exposed to art, history, design, youth global culture and merging them into a fashion discourse known as Currency Heist.

The Bizniz Hustle, Lucas Namuramba, Fashion, Local Brand, Africa, Currency Heist, Business, Entrepreneur

Currency Heist aims to provide high quality products that entwine the African street fashion with couture aesthetics seen in its ram iconography, which symbolizes that one can be strong and yet remain humble. For instance, a ram will courageously fight against its foes when prompted but will submit to slaughter when necessary, indicating that even the strong have to be humble.

This is reminiscent of how many Africans were removed from their homelands, enslaved, and still fought for their rights and freedom; enslaved Africans showed humility through their adaptation of different global cultures, which now have created an evolving African nation with more understanding on the world around them.

The Bizniz Hustle, Lucas Namuramba, Fashion, Local Brand, Africa, Currency Heist, Business, Entrepreneur

By virtue Currency Heist through the ram symbolism is made for an individual who upholds high standards for themselves. The individual thirsts for knowledge and continues to exercise their intellect so that it does not wither away. The individual constantly fuels their imagination and curiosity. The individual pursues excellence for the greater good of his tribe or community. Just as the ram’s horns grow stronger with every passing year of its life, so, too, must their mental capacity, hustle and community.

Our creative process is concept orientated, directed towards communicating our brand message and lifestyle through each collection. We currently have x2 collections on the www.currencyheist.com online store, which embody what the brand stands for. The brand has a collaboration launching 1st November 2019 with the renowned emcee and artist Blaklez, called Blak Currency.

The Bizniz Hustle, Lucas Namuramba, Fashion, Local Brand, Africa, Currency Heist, Business, Entrepreneur

The current Currency Heist product range includes t-shirts, sweaters, hoodies, tracksuits, jackets, swimwear and headwear, which you can all shop on www.currencyheist.com

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