Following two amazing events in Cape Town and Johannesburg, as far as Douala and Nairobi, the True Music Africa Tour is coming back to South Africa for its inaugural Pretoria show.
Boiler Room x Ballantine’s True Music today announce Pretoria, South Africa as one of the stops for True Music Africa, a tour that unearths pioneering, self-starting talent and their stories of doing it for themselves within the underground music scene.
A first for Boiler Room and Ballantine’s, the inaugural True Music Africa has toured South Africa, Cameroon and Kenya. It’s given a platform to some of the freshest talent the continent has to offer, broadcasting their performances to an audience of more than 15 million people around the world, and sharing the artists’ insights and experiences of their local music scene via a compelling documentary series.
Ballantine’s True Music has been making its name in the SA house music scene for years with Boiler Room, and they’re going back to their roots for this stop on the True Music Africa tour, with the first-ever Pretoria show. It will bring together a stellar roster of house selectors for another incredible event at a secret location.
On Wednesday 5 December, some of the most exciting names from South Africa’s underground, including a combination of house music up-and-comers and pioneers, and a highly-anticipated set from kwaito legend and True Music Africa Forum keynote speaker, Oskido, will be broadcast live to the world. The line-up includes:
JD Monate + Mapentane + Dadaman
Kat La Kat
Boiler Room and Ballantine’s are committed to supporting and celebrating uncompromising artists who do it ‘their way’. With their True Music platform, the partnership champions artists with a perseverant spirit and challenges them to continue pushing boundaries.
Africa, a vast and hugely diverse continent – culturally and geographically – is known for its myriad musical styles. From Gqom to Nairobi nu wave and eclectic afro-fusion, True Music Africa is telling the stories of the varied music scenes sweeping the continent and the key self-starting innovators in each space – all via compelling documentaries and live-streamed parties to bring Africa’s True Music scene to a global stage.
Following the fifth stop in Pretoria, True Music Africa will land in Accra, Ghana on 21 March 2019 for another Boiler Room first with an appearance in the coastal capital.
Boiler Room x Ballantine’s True Music Africa follows the success of recent global True Music projects, including the global Hybrid Sounds tour and multiple visits to South Africa together.
Boiler Room’s Chief Business Development Officer, Steven Appleyard said of the project: “The award-winning True Music Africa series has become one of our most important, and most rewarding partnerships in the past couple years. We’ve deep-dived into cross-section of vibrant local scenes and been privileged to get to know the new wave of DIY artists from across the continent, introducing new sounds to our global audience. Next up we’re excited to be heading back to South Africa to discover more about Pretoria house and AmaPiano.”
Ballantine’s Head of Music, Tom Elton, said of the project: “We’re happy to be returning to one of our favourite countries for yet another show. It’s extra exciting for us and Boiler Room as it’s the first time we’ve done a show in Pretoria, a city with a really rich and diverse music scene that fuses some of the best of South Africa’s past, present and future, and we’re really pleased to be shining a light on more of the country’s house music talent.”
Boiler Room x Ballantine’s True Music Africa in Johannesburg is happening on Wednesday 5th November at a secret location. Tune in at www.truemusic.boilerroom.tv to watch the broadcast live.
About Ballantine’s & Boiler Room:
Since first partnering in 2013, Ballantine’s and Boiler Room have explored and celebrated the stories of 26 local music scenes from across three different continents. Together, they have collaborated with more than 240 artists, the sets of which have been enjoyed by 115 million music fans who have experienced the live- streamed events, documentaries and music content featuring the likes of DJ Premier, Carl Craig, Nina Kraviz, Underground Resistance, Skream and Seth Troxler. Now in its fifth year, this new phase has been born; True Music. A platform that is adopted by markets all around the world in local campaigns, that inform a global brand campaign.
About Pernod Ricard:
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.
Ballantine’s Video: https://drive.google.com/open?id=1Rng5QcwQc5_b56bt7yTvunKDm3vMsSoL