If case you have been living under a rock for the past 12 months and have not heard of the Netflix original series called ’Narcos’, I am glad to say you have come to the right place. The series is based on the worlds most-notorious and wealthiest drug dealer in the history of drug dealing.
Pablo Emilio Escobar Gaviria (December 1, 1949 – December 2, 1993) was a Colombian drug lord and trafficker. His cartel, at the height of his career, supplied an estimated 80% of the cocaine smuggled into the United States, turning over 60 million dollars a day, or 21.9 billion dollars a year, in personal income. Often called “The King of Cocaine”, he was the wealthiest criminal in history, with an estimated known net worth of US $30 billion by the early 1990s. He was also one of the 10 richest men in the world at his prime and lived in his self-built Hacienda Nápoles. By the end of his life, he was considered practically broke.
I have just started watching the 2nd season of Narcos and have decided to share a few of the lessons and business tips I have learnt from Pablo ‘’Narcos’’ Escobar, which was after all one the world’s wealthiest men with an estimated net-worth of over US $30 billion, yes that is correct US $ 30,000,000,000
- Master your product
The number one lesson learnt from watching Narcos, if not the most important lesson of it all, is that Pablo was able to master his product. He knew that he was pushing the best quality and best priced product in his market. If you understand and know the intense competition he had in his target market at that time, you will know the truth behind this lesson. In a few of the scenes we witnessed Pablo testing the product and if he wasn’t happy with the outcome, he wouldn’t release the product until he was completely satisfied. In being a master of your product, you have to insure you pushing the best quality with the best price on the market.
- Have a (I don’t give a F*Ck) attitude
This lesson you would have witnessed throughout the first season and continues into the second season. You would have noticed when it came to business that Pablo truly and honestly had a “I don’t give a F*Ck attitude’’, whether it came to his Suppliers, Business Partners, Competitors, Police and even the Government. He also never, I repeat never mixed his business and pleasure. The way Pablo was handling himself as a business man, is that he created the FEAR in his competitors and they knew not to get things twisted with him at all. He knew what he wanted to achieved and he made sure with the right attitude that he was able to achieve his goals.
- Build your network, I repeat build your NETWORK
As the saying goes “Your Network = Your Net worth” and I wouldn’t disagree with this at all. The depth and width of which Pablo’s network was establish was so intense that he had his hands in literally all of the pies. His network was connected with the government, the police, the runners, the politicians, the journalist, the suppliers and even to an extend his competitors. This lesson learnt here is that you need to keep building and utilising your network.
- Strategy, Strategy and more Strategy
This one gets me all the time because it didn’t matter what the police and government had planned to catch Pablo, they could just never get it right. The reason for that was Pablo was always one step ahead of the game, he always planned and strategized the next ten moves ahead. So whenever the government and police wanted to close in and capture Pablo, he already had his exit strategy and his next move planned to the point of execution. Pablo never did anything for the sake of doing it but it was all risk and reward calculated in order to be the most profitable.
- Make your COMPETITORS fear you
This lesson is one of the biggest learnt from Pablo, in a sense that his competitors feared his every move. After you have mastered your product and have been able to develop the “I don’t give a F*Ck attitude’’ this will be the natural reaction from your competitors. In quite a few scenes throughout Narcos we witness the desperation of his competitors in which they were willing to either kill Pablo or form alliances in order to get him out of the game. And if your competitors are at the point where they are not able to beat you at your game or they see you as a threat, it means you doing a good job at what you doing.