Johannesburg, 18th August 2017 – The Hydraulics concept store originated in 1991 and today boasts 3 upmarket multi-label stores in 3 of South Africa’s premium shopping centres: Sandton City; Eastgate shopping centre and Menlyn Park. The Hydraulics concept store distinguishes itself in offering prominent, luxury international denim and sneaker brands such as Philipp Plein, Marcelo Burlon, Guiseppe Zanotti and Filling Pieces. The diversity of the brands they stock offers their customers a wide variety of products, each with its own particular look and intricacies.
Hydraulics is proud to officially announce that they are the exclusive stockists of Moschino and DSquared2 menswear apparel. Hydraulics’ directors, Matthew & Dylan Bolus started feeling the need to service more customers with sought after luxury brands that aren’t available in South Africa. “We are known as a denim multi-brand store so we asked ourselves what denims would we love to own and the answer was simple, it had to be DSquared2” said Matthew.
“Our decision to go for Moschino was slightly different, we needed another ready to wear brand that people all knew, which had a history but no presence in South Africa. Jeremy Scott has completely transformed the brand in the last few years and made the product “cool” again.”
The brand was originally created in 1983 by the late Franco Moschino (1950–1994). Moschino and his fashion label became famous for his innovative, colorful – sometimes eccentric – designs, for his love of fairies, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s. Since Jeremy Scott took on the role as Creative Director in 2013, Moschino has catapulted itself into the spotlight with its logoed designs, slogan T-shirts and pop-culture favorite phone cases.
We are on a mission for this season’s Moschino menswear collection. The collection is half artful collision and half meaningful-division, which is a curated clash between dystopia and hope presented by Moschino designer Jeremy Scott. The baseline uniform is military. Olive cotton drill and parachute silk are issued as jumpsuits, elongated MA1’s, field jacket skirts, and camouflaged combat separates. These are worn alongside webbing harnesses, combat boots and cavalry boots. Moschino-classic black leather biker pieces are cut in with panels of gold on back floral jacquard: hard and soft. Jeremy Scott is proud to have recruited Judy Blame to contribute his hand-hewn headpieces: berets strafed with metal hardware that resemble disassembled Swiss Army knives. Beauty conjured up through the magic of feeling. Pre-Fall or Pre the Fall? From then, for now, until when? Beauty and freedom are worth fighting for. That marabou rainbow burns brightest when set against a dark background. This season Scott delivers an anti-uniform for what’s to come.
Dean and Dan Caten, twin brothers from Willowdale in Toronto, started their path in fashion at the Parson’s School of Design in New York City in 1984. Eight years later, the Canadian duo moved to Italy with their sights set on creating their brand. After collaborating with some of Italy’s most celebrated fashion houses, in 1995 the designers presented their first men’s collection under the label Dsquared2. Dsquared2’s philosophy is an edgy mix of Canadian iconography, refined Italian tailoring and playful sensuality. The collections are a seamless melding of contrasts: sporty and glamorous, laidback and extravagant, masculine and feminine, creating a distinctive concept of alternative luxury. Recently the Dsquared2 collections have gained a sophisticated edge while maintaining the sexiness embedded in the brand’s DNA.
Hotfooting out of the city to hike the Canadian Winter mountains, the Dsquared2 men and women collection is taking a new style attitude to the slopes. Glamour meets grunge “GLUNGE” in a big and bold lineup constructed with the essence of Dsquared2. For the debut co-ed show, men’s and women’s looks are designed coequal. Opulent, feminine and rugged details appear in lookalike pieces.
“We created a look for him and her, and her and him. She wears bouquets of flowers on her dresses, he wears them printed on his shirts and jackets; his long knit over a shirt which is also her look. For our first co-ed collection guys and women are style equals, glamorous mountaineers,” Dean and Dan Caten.
Press Release edited by Uwais Khan