Style Guide: ICONIC BLACK AW19 Menswear range

Athleisure can be considered as a fashion industry movement, enabled by improved textile materials, which allow sportswear to be more versatile, comfortable, and fashionable.

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Iconic Black, The Local Blogger, Menswear, Fashion, Lookbook, Style Guide, Cape Town, South Africa

Their AW19 Showcase at the South African Menswear AW19 was dope, breaking the rules. It started off with a performance by ORIGINALKNO  introducing ICONIC BLACK followed by Ameer Brown who showed us a few tricks on his bicycle. The models made their way to the runway to showcase the AW19 COLLECTION. Its a unisex brand

Iconic Black, The Local Blogger, Menswear, Fashion, Lookbook, Style Guide, Cape Town, South Africa Today I am honoured to be wearing a youthful brand that represents the youth of  South Africa.

Iconic Black, The Local Blogger, Menswear, Fashion, Lookbook, Style Guide, Cape Town, South Africa

 

Athleisure is a trend in fashion in which clothing designed for workouts and other athletic activities is worn in other settings, such as at the workplace, at school, or at other casual or social occasions. Athleisure can be considered as a fashion industry movement, enabled by improved textile materials, which allow sportswear to be more versatile, comfortable, and fashionable.

Iconic Black, The Local Blogger, Menswear, Fashion, Lookbook, Style Guide, Cape Town, South Africa, Chad Biegnaar

 

How to dress it up:

  1. Work- There are two options you can either wear it separately or layer it with a blazer and a coat

2. Casual- match it with a good quality leather or denim jacket

 

3. Gym- you need this jacket to keep you warm when leaving the gym. 

 

About Iconic Black

Iconic Black is the premium quality South African street wear and lifestyle brand that continues to focus on uniting South Africans from every race, creed and age together in an effort to promote everything from fashion to art

Website: https://www.issaleo.com/collections/accessories

Location: 75 Loop Street

Cape Town, South Africa.

Call: 021 4262757

Times: Monday-Friday 9:30 to 5:30

Saturday 9:30 to 3:00 pm

 Public holidays & Sundays Closed

 

 

 

Photographer: https://www.instagram.com/rudinenormanphotography/?hl=en   

 

 

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