Iconic Black has been on the forefront of changing the narrative through their fashion brand. From collaborating with a different creative artists to hosting creative community building events like Influencers Talks in Cape Town. The brand is definitely more than just a fashion brand. This time Iconic Black has joined forces with expats Kelly Szabo and Kate Crossland who started a project together to support a rural village following the onset of South Africa’s protracted Covid 19 Lockdown period.
The ex pats collectively fed over 1000+ families weekly with the support from other concerned individuals around the globe. As South Africa moved to level 1, they took a joint decision to move towards Hand Ups Vs Hand Outs and they are now working on creating both food security and job creation opportunities in Allemansdrift B, Mpumalanga. Allemansdrift B is a large rural community near Vaalbank with huge poverty, because essentially there is no employment there. There are a lot of elderly people who are bringing up grandchildren and there’s a lot of child-headed households. There is also an extreme need and intermittent water supply.
In order to do this, an infrastructure needs to be put in place in the form of an office, equipment and training materials. Kelly approached the brands Issa Leo and Iconic Black for assistance in this respect ”being aware of the brands involvement with community based initiatives of this nature”. The brands have donated one each of our signature leather jackets for auctioning in order to purchase the requisite equipment and in hope that people will support their efforts.
The winning bid on each jacket will have access to our creative team at Iconic Black who will, in turn, customise their jackets making their purchase a highly specialised limited edition at no charge other than for the price bid. If you don’t get a chance to bid on the auction, you can still purchase some items on the brands websites. The brands will donate 30% of the sales to the cause. Your support will definitely go a long way. For more information on how you can bid on the auction you can visit https://www.friendsofab.co.za/