ellesse have appointed leading global fashion and lifestyle agency Laird+Partners and acclaimed fashion photographer Cass Bird to create this new brand position, identifying a new platform ‘For The Win’ that will heighten the brand, and reinforce founder Leonardo Servadio’s vision that looking and feeling your best allows you to win regardless of outcome.
The campaign ‘for the win’ introduces a rich array of diverse global talent, cast for their current cultural position and embodiment of the ellesse winning mindset. ‘For The Win’ presents Game of Thrones actor and musician, *Raleigh Ritchie aka Jacob Anderson. His unique attitude in all of his artistic endeavors aligns seamlessly with the brand’s interpretation of what it means to win. The campaign see’s rapper *Princess Nokia featured as her striking take on style and her infectious approach to life is a true embodiment of the ‘For The Win’ mantra.
Owning creative credibility is photographer, *Margaret Zhang who has always embraced all values relating to this winning mindset, bringing a refreshing attitude, style and drive to all that she excels in. US musician, rapper and songwriter *Saint Jhn, is fitting talent for the ellesse campaign thanks to his unique voice and striking, rockstar style. Adding a touch of fashion elegance is Austrian model, Stella Lucia who brings to the campaign her style and captivating presence which paved the way for her as the perfect addition to the ellesse ‘For The Win’ platform. Finally, British model, *Kit Butler, named as the male answer to Cara Delevingne and one of the biggest models gracing the catwalks, brings to the campaign style credibility in sports and fashion, both areas synonymous with ellesse from the brand’s birth.
As a tailor and passionate skier, Leonardo Servadio’s influence is clear throughout the ‘Urban Tailored’ theme taking classic tailoring concepts and applying them to modern streetwear. ‘Urban Ski’ pays homage to ski apparel’s influence on 80s and 90s streetwear, featuring form fitting, overstated colour ways alongside classic adaptations of the ellesse logo. Staying true to the founder’s vision that looking and feeling your best allows you to win regardless of outcome. The brand’s effortless approach to style is showcased in all pieces from AW19 offering and still remain functional and highly wearable.
Source: Ellesse South Africa