Where two worlds meet one
This collaboration visualizes contemporary streetwear styling inspired by the strong football heritage in Laurus Sport. A collaborative approach in football team gear aesthetics and silhouettes from the sports archive.
This collection was moulded around the strong color, rose gold that represents nothing but love.
Football without a doubt holds a special place in Designer, Lenneth Bowers’s heart and this project is an opportunity for the designer to call upon memories of his youth in working closely with Laurus to create a visual impact.
“The great thing about the history of football is that aesthetically it has its own look,” says Lenneth. “I was always inspired by the way European teams have a sponsor printed over the chest. When I was working on this collection, I wanted to celebrate the different variants of a certain color scheme, in this case different shades of rose gold, which is not commonly used in the football world.
Celebrating football’s athleticism and elegance, the Perseus x Laurus Collection leverages the latest performance materials worn by athletes. This dynamic collection puts forth pieces that reflect football’s storied heritage through historic iconography, and artful expression. Whether worn in the streets or on the pitch.
Taking pioneering performance innovation into a new dimension, meant to redefine how you see the game. Offering a one-of-a-kind capsule, celebrating football.
Shop the collection: https://laurussport.com/shop-