Le coq sportif is unveiling a brand new partnership with French music label Partyfine. The LCS R800 has been updated for the occasion in an elegant monochrome version. Both the label and brand wanted to create a sneaker along the lines of Partyfine’s minimalist visual style with all the beauty of the shoe showcased in its refined details.
Only smooth and perforated nubuck are combined to create subtle contrast in silvergray, the colour of the music label’s compilation to be released this autumn. The letters Fine are embossed in 3M white on the back of this elegant model. The laces are printed at each end with the label’s slogan «We are fine».
Continuing in discrete style, the inner and outer soles are matching in the colour Gum, offering a subtle and delicate contrast to this monochrome shoe. The inner sole is made of high-quality leather, embossed with the Partyfine and le coq sportif logos.
Beyond the desire to design a pair of shoes that can be worn by the label’s artists and fans, le coq sportif’s French spirit also appealed to Partyfine. This preference is asserted by the music label, both in the origin of most of its groups and by Yuksek’s sense of belonging to the movement of a second French touch.
The collaboration would not have been complete without a mix from the label to accompany this release… Each pair of LCS R800 will come with a hang tag for downloading an exclusive mix of Partyfine’s three latest compilations.
Available from 29 October at A STORE on Kloof Street, Cape Town, and at Madaiza in Ilanga Mall, Mbombela. The limited edition sneaker will retail for R2 999.95