New Balance x Shelflife x Dr Zulu


The sneaker guys would love the collaboration of Shelflife and Dr Zulu teaming up with International sneaker brand New Balance. This comes as the collaborative project  ”City of Gold” 574.

The New Balance “City of Gold” 574 draws design inspiration from South Africa’s largest metropolis; the city of Johannesburg; dubbed the “City of Gold” for its large-scale gold trade and wealth.  The graphics make reference to the formidable Parktown Prawn king cricket. Specific to the Johannesburg region, the Parktown Prawn has grown into one of Jozie’s most talked about cultural icons due to its aggressive nature and the urban legend of its indestructibility.

The yellow and grey colourway reflecting the colours of the local train system, as well as a stylized diamond symbol that mimics the graphics of traditional African tribal artworks. Boasting a collection of premium extras, the “City of Gold” 574 package comes with two interchangeable velcro options for the ‘N’ logo, a spare pair of black laces, a canvas carry bag and a rubber prawn keying.

The official South Africa release date will be on the 17th April 2014, while it will infect the rest of the world from the 28th April 2014 at a selection of sneaker retailers.

Shelflife, New Balance, Dr Zulu, City of Gold, 574
Image: Shelflife


Shelflife, New Balance, Dr Zulu, Sneakers, City of Gold, 574
Image: Shelflife


New Balance, Shelflife, Dr Zulu, City of Gold, 574
Image: Shelflife