New Kid, Costa Titch sets SA Hip Hop alight

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Who Is Costa Titch 

Real name, Costa Tsobanoglou, Costa Titch is a talented dancer, rapper and songwriter. He hails all the way from Nelspruit, South Africa. Costa Titch relocated to Johannesburg in 2014 after completing his matric certificate, to pick up dancing as a career. Which then led him to join the New Age Steez dance crew which included Phantom Steez who features in a lot of his music. The crew went on to win an international award in the process. 

Off the success of the dance crew, Costa started getting choreography gigs for performers in the music industry. One gig that has gained him a place in the spotlight was being Cassper Nyovest’s dancer. This led to an increase in his fan-base. Not only has he achieved this, Costa has created a persona that is unlike anything that the industry has seen so far. 

The Come Up and The Album 

Costa Titch came into the spotlight late in 2019 with the hit-single “Nkalakatha”. The song is a re-make of the late Mandoza’s “Nkalakatha” hit-single from the year 2000. Many people dismissed the song as a gimmick or Costa trying to become relevant using African style and raps. Fortunately enough for him, the industry giants were watching. AKA and Riky Rick went on to collaborate with him on the official remix of the song. Since then the remix has gone to become one of the biggest songs of the South African hip-hop industry. The remix has reached the one-million stream mark on YouTube. 

Costa went on to release two other singles before releasing “Made In Africa”. He released “Thembi” featuring Boity where he speaks on how people didn’t believe he would reach the heights he has as well as “Phezulu” which is a sing-along that will undoubtedly be a crowd pleaser once festivals and performances are a thing again. Made In Africa is a project that consists of 17 well arranged tracks. He has also been able to  gather heavyweights of the South African music industry. These include big names like DJ Maphorisa, YoungstaCPT, Frank Casino, fellow new wave artist 25K as well as Riky Rick and AKA on two seperate songs. 

Made In Africa is mostly made up of club-bangers and doesn’t really focus on who Costa Titch and what makes him tick. Made In Africa is for people who want to dance and have an overall good time. Most of the music on the album is made up of catchy hooks and bass-heavy trap beats. Made In Africa has also brought back the 2014 – 2016 South African Hip Hop era back by having an album that is heavily influenced by Kwaito catchphrases and samples as well as rapping in indegeinous South African languages like isiZulu and Setswana. 

Controversy 

Costa Titch has been the centre of attention for the past few weeks in South African Hip Hop spaces with personalities like Nota calling him the SA Hip Hop saviour, to Speedsta having to apologise for saying Made In Africa is the best SA hip hop album of the year to the Twitter streets labeling him as a cultural appropriator. I would definitely love to see how far Costa Titch goes because he is currently a breath of fresh air whilst most of our homegrown talent is chasing American aesthetics and producing music that sounds as American. What do you think of him? Let us know in the comments below or any of  our socials!   

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