This year around at Str.Crd, i was not surprised one bit with the amount of Cape Town brands which was up in Johannesburg for the biggest urban and street culture event in Mzansi. These guys came through as ”Community Chest” which was brands from Cape Town that had come together in order to bring up and showcase their brands at the Str.Crd event. One of those brands were ”Upper Echelon”, a brand which i heard of and saw some of the street-wear back when i was still in the Cape Town scene. After seeing the details, inspiration which they had to show at the event said alot about the brand and what they believe in and inspire to stand for.
Upper Echelon is a street couture label aimed at enlightening individuals through designs that tell a story, while simultaneously opening individuals minds to what is relevant and most times overlooked in today’s society.
We would be definitely seeing much more of these guys, and in that we need to keep pushing and supporting the local brands. Check out the latest ”Go Outside” lookbook for Summer ’15.